Overview
Purpose
Our purpose for creating an online presence is to provide a convenient and accessible platform for customers to book and plan their white water rafting adventures with us, while also showcasing the exciting experiences and stunning scenery we offer to potential customers.
Audience
Our target audience is primarily outdoor enthusiasts in the age range of 18-55, who have a moderate to high disposable income and are looking for thrilling white water rafting experiences. They may be individuals, families or groups of friends who are looking for a unique and adventurous way to spend their vacation. They want to have a memorable experience and are looking for a reputable company with a wide range of offerings to choose from. They may not be satisfied with the limited options available in their local area or may be looking for a more challenging experience. Our target audience typically accesses our website using a combination of desktop, laptop, and mobile devices while researching and booking their trips
Branding
Website Logo
Style Guide
Color Palette
Palette URL:
https://coolors.co/264653-2a9d8f-f4a261-ee8959| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #264653 | #2A9D8F | #F4A261 | #EE8959 |
Typography
Heading Font: Merriweather
Paragraph Font: Lato
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
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Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
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